About Us

Product Development.

As a creative and collaborative product design company, we help you bring your innovative ideas to market. It doesn’t matter where you are in your journey – from conceptualization to rollout, we’re your product design and development specialists. We serve clients in an array of industries, including military, medical, biotech, datacom, commercial, and consumer.

We pay close attention to the interplay of form and function, and our experienced design team has expertise in every aspect of product development, from industrial and mechanical design to hardware and software. We bring the whole team together from the outset, ensuring all your project’s industrial, mechanical, and electrical facets are expertly integrated. We also have proven manufacturing partners, and we never lose sight of how a new product fits into your brand ecosystem or organizational mission.

No matter how big or small your project or where you are in the design cycle, we check our egos at the door, listen carefully, and help you design and develop your vision into a world-class product that gets results.


We’re a passionate and welcoming team that values diversity, innovation, creativity, reliability, and fun. We can’t wait to help you bring your ideas into the world, no matter how unusual or complex. We love developing reliable long-term relationships that see our clients succeed, and we stand out because of how closely we listen to the people we work for – we don’t take your idea and run with it so much as we take it and run with you.

As a small but dynamic team of innovators and multitaskers, we collaborate on each and every project, a winning formula our clients love. There’s just no other way to innovate.

VP Software & Hardware

Neil Webster

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Mechatronics Designer

Lawrence Beckwith

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Mechanical Designer

Hannah Mallalieu

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Mechanical Designer

Xavier Boulerice

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RF Specialist

Matt Hills

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Industrial Designer

Johan Van Hulle

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Mechanical Designer

Lee Clark

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Mechanical Designer

Catherine Robinson

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Software Developer

Richard Falck

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Chief Morale Officer

Daisy The Lab Lab

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Thanks to our team’s incredibly diverse backgrounds, we’ve collaborated with innovators across a wide range of industries, including military, medical, biotech, datacom, and commercial and consumer products. This vast diversity of experience is one of our key strengths, and we often take what we learn in one field and apply it to another in novel and creative ways.


Developing ruggedized equipment for defense and public safety applications requires unique experience and specialized skills. We have designed and developed products that are built to withstand the world’s most intense environments and activities. These products have to be designed to exacting standards, include seamless user interaction, and work every day and every time.

Here’s what we’ve offered our clients:

  • Field-proven ruggedized designs (IP6X and MIL-STD-810G)
  • Structural Federal Motor Vehicle Safety Standards structural analysis
  • Mission critical user experience
  • Drone payload development
  • Electronics thermal management


Bringing new medical and biotechnology products from concept to patent and manufacturing to launch is a very complex process. We have rich experience delivering cutting-edge and industry-leading devices that are easy to use, highly functional, and cost effective. Often working as an extension of our clients’ internal teams, we also help develop core intellectual property and technology.

Here’s what we’ve offered our clients:

  • Precision fluid handling and microfluidics
  • DNA analysis (PCR cycle) & Lateral flow assays
  • Disposable and single-use products
  • Point of care testing technology
  • IEC 60601 certification


Drawing on more than 60 combined years of experience, we’ve developed dozens of successful datacom products and patents. Our opto-mechanical designers have been part of some of the most innovative teams in Canadian history, and we’ve leveraged this experience to develop the next generation of datacom products.

We’re experts in the following areas:

  • Optical Switching equipment
  • Hermetic packaging & Laser welding
  • Assembly tooling
  • RF shielding and enclosure design
  • Thermal management


From designing equipment used 24 hours a day on the biggest assembly lines in the world to analyzing high performance brake rotors, we’re experts at designing equipment that absolutely has to work every single time it’s used.

We’re experts in the following areas:

  • Test infrastructure
  • Production line equipment
  • Inspection equipment
  • Harsh environment research
  • Production line automation


The success of any new consumer product hinges on its design. Not only does it have to function and meet all regulatory standards, it has to be user friendly and intuitive. It should also look incredible, have attractive packaging, and be something people are proud to own.

Here’s how we can help:

  • High-volume manufacturing
  • Injection molding
  • Brand creation
  • Design for manufacturing and assembly
  • Offshore sourcing and logistics


Check out our Case Studies.

View Our Work


Over the years, we’ve collaborated with dozens of innovative thinkers, diving deep into their ideation and coming back to the surface with industry-leading product designs. And it doesn’t stop there. We also support our clients with everything from branding to positioning, ensuring their products make it from the assembly line directly into people’s lives.

3M Logo
Abbott Logo
Allen Vanguard Logo
Canvaspop Logo
Curtiss Wright Logo
Ericsson Logo
General Dynamics Logo
Jabil Logo
Lonza Logo
Luminultra Logo
Media Resources Logo
NDI Logo
Nokia Logo
Raven Logo
Revision Military Logo
Robotics Centre Logo
Ross Video Logo
Spartan Bioscience Logo
Syntronic Logo


ACIDO – Association of Chartered Industrial Designers of Ontario

Ottawa Board of Trade

Innovation Award – 2020 Ottawa Bootstrap Awards

CGP – Registered with Canada’s Controlled Goods Program

University of Ottawa Heart Institute – Sponsor