CHALLENGE

Aerating your fish tank doesn’t have to be boring. How do you add visual appeal to a necessity? Our client needed help with a very meticulous design idea, to use the air from the pump to breathe life into silicone SeaFlowers. The challenge was to very delicately control and balance the airflow through each component in order to get a seamless and life-like motion from each SeaFlower.

APPROACH

Using multi-coloured silicone SeaFlowers, we developed a controlled air flow system to mimic the movement of sea urchins and anemones, using the bubbles in a fun new way. At the heart of the system is the patented AquaMotion Technology Controller. The Tungsten team developed the controller from start to finish, including: printed circuit board design, microcontroller integration and programming. SeaFlowers are modular and easily interchangeable within their extensive line of ornaments so you can change the look of the tank in a snap! We also incorporated LED lights into the solution for even more visual appeal. Tungsten was also engaged in all aspects of brand development for the SeaFlowers, from logo development and packaging design to product road-mapping.

RESULT

Powered by the AquaMotion Technology Controller, these colourful selections of SeaFlowers bloom and retreat beautifully with lifelike movements to deliver a whole new level of visual interest to any tank. Sourcing, approving, and managing global manufacturing partners, SeaFlowers are now in mass production.


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